As part of the Foundation for Professional Development (FPD)'s Zenzele ART Adherence Communication Programme, the Centre for Communications Impact (CCI) collaborated with Ujamaa ARTS to engage renowned local muralists / graffiti artists to develop four street art murals reflecting HIV messages that convey positive messages to demonstrate how support systems around PLHIV can change perceptions and result in better treatment and overall outcomes for PLHIV in a vibrant, catchy and thought-provoking manner.

The aim of the murals is to engage people in the community on issues of HIV treatment, break prejudices about HIV, and create artwork that not only is aesthetically appealing, as well as to promote early initiation to treatment, ART adherence and viral load suppression.

Located in the heart of the hustle and bustle of the communities of Mhluzi and Ekurhuleni, the murals have been strategically placed in taverns, informal eateries and busy streets in close proximity to at least one of the clinics offering Zenzele services, bus ranks, local shopping malls and schools where they will not be missed even by a non-prying eye.

Zenzele is implemented by FPD through funding from the Centers for Disease Control and Prevention (CDC). The main objective of Zenzele is to develop and implement a scalable ART Adherence Communication programme through interpersonal communication (IPC) and communication components to promote early initiation of ART, adherence and retention, and ultimately viral load suppression amongst PLHIV.